Success stories
Solutions to common challenges in product adoption, visibility, category creation to name a few!
My Projects
Led market entry through research, expert insights, and internal alignment workshops. Defined and executed the GTM strategy, resulting in a $2.3M pipeline in the manufacturing segment.
Entry to New Market
1
Reimagined the GTM for the education vertical across US & UK, uncovering LMS integration as the growth lever. The new strategy delivered a $1.8M pipeline and $880K ARR.
Repositioning GTM
2
Designed a dual GTM playbook that built a new category while accelerating product adoption. Boosted search demand for “digital workplace” from 8k to 15k and secured analyst validation, and generated a $330k pipeline.
Driving Category Creation & Product Growth
3
Strengthened adoption with in-app onboarding that doubled daily active users and partnered on the mini-app roadmap to align GTM with product vision — together generating a $2M pipeline.
Shaping Adoption & Product GTM
4
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